Elizabeth Pfeiffer
About Elizabeth Pfeiffer
Elizabeth Pfeiffer serves as the Senior Manager of Consumer Insights at Chobani, where she has worked since 2019. With a background in marketing and finance, she has held various roles in innovation and branding, and is committed to mentoring young professionals in their careers.
Work at Chobani
Elizabeth Pfeiffer has been serving as the Senior Manager of Consumer Insights at Chobani since 2019. In this role, she focuses on understanding consumer behavior and preferences to inform product development and marketing strategies. Prior to her current position, she worked as a Product Innovation Manager at Chobani for one year, where she contributed to the development of new products. Her experience at Chobani spans over five years, during which she has collaborated with various teams to address growth opportunities and challenges in brand and product positioning.
Education and Expertise
Elizabeth Pfeiffer earned her Bachelor of Science degree in Marketing and Finance from Manhattan College, completing her studies from 2006 to 2010. Her educational background provides a strong foundation for her career in consumer insights and product innovation. She possesses expertise in qualitative research, moderation, and facilitation, which are essential skills for her role in understanding consumer needs and preferences.
Background
Before joining Chobani, Elizabeth Pfeiffer held various positions in the field of innovation and marketing. She worked at Happen as a Junior Innovation Consultant and later as an Innovation Consultant, gaining experience in consumer insights and product development. Additionally, she served as an Account Executive at Manhattan Marketing Ensemble and as a Branding & Innovation Strategist at clarkmcdowall. These roles have contributed to her comprehensive understanding of consumer behavior and market trends.
Achievements
Throughout her career, Elizabeth Pfeiffer has demonstrated a commitment to mentoring and developing young talent. She actively supports individuals as they navigate the early stages of their careers, sharing her knowledge and experience in the industry. Her dedication to producing high-quality work and achieving results for her company and stakeholders is evident in her collaborative approach to tackling challenges in brand and product positioning.