Elizabeth Rivas
About Elizabeth Rivas
Elizabeth Rivas serves as the Senior Customer Marketing Manager at Chobani, where she has worked since 2018. With a diverse background in marketing across various industries, she has developed expertise in shopper-centric programs and cross-functional project management.
Work at Chobani
Elizabeth Rivas has been serving as the Senior Customer Marketing Manager at Chobani since 2018. In this role, she focuses on developing and executing marketing strategies that enhance customer engagement and drive brand growth. Her responsibilities include managing cross-functional projects and building shopper-centric marketing programs that align with Chobani's brand objectives. Rivas leverages her extensive experience in consumer packaged goods to contribute to the company's innovative marketing initiatives.
Previous Experience at PepsiCo
Prior to her current role, Elizabeth Rivas worked at PepsiCo for a total of five years. She was part of the Shopper Marketing team, focusing on both the Walmart and Frito-Lay segments. Her tenure at PepsiCo included managing marketing strategies that catered to major retail partners, enhancing brand visibility and consumer engagement. This experience provided her with a strong foundation in shopper marketing and retail dynamics.
Education and Expertise
Elizabeth Rivas earned her Bachelor’s Degree in Communications and Business from Baylor University. Her educational background supports her expertise in various marketing disciplines, including strategic brand marketing, media sales, and advertising campaign development. She has also developed strong skills in P&L management and has experience in digital marketing channels such as social media, paid search, and email marketing.
Background in Marketing and Brand Management
Rivas has a diversified background that spans financial services, consumer packaged goods, and sports marketing. Before joining Chobani, she worked at Capital One as a Principal Brand Associate and at Fox Sports Southwest as an Account Executive. Her roles have involved managing client relationships, executing sports sponsorships, and developing marketing strategies that drive business growth. This diverse experience has equipped her with a comprehensive understanding of various market segments.
Achievements in Marketing
Elizabeth Rivas is recognized for her ability to commercialize innovative brands and premium snacks. She has successfully built shopper-centric marketing programs that resonate with consumers and drive sales. Her collaborative problem-solving skills and ability to perform under pressure have contributed to her success in managing complex marketing initiatives and client relationships, ultimately supporting revenue growth for the organizations she has worked with.