Keith Gustafson
About Keith Gustafson
Keith Gustafson is the Director of Sales at Chobani, where he manages the Private Label business and oversees Cabot's Butter business unit. He has extensive experience in retail sales and broker management, with a sales portfolio generating nearly $90 million.
Current Role at Chobani
Keith Gustafson serves as the Director of Sales at Chobani, a position he has held since 2019. In this role, he is responsible for the generation and management of the Private Label business. His duties include specifying pricing, preparing bids, and overseeing the sales portfolio that generates close to $90 million in sales. Gustafson also manages Cabot's Butter business unit and is involved in the development of new products, demonstrating his commitment to innovation within the company.
Previous Experience at Cabot Creamery
Prior to his role at Chobani, Keith Gustafson worked at Cabot Creamery Co-operative from 2006 to 2019 as the Director of Regional Sales for the Northeast. During his 13 years at Cabot, he focused on managing sales operations and building relationships with key clients. His experience at Cabot laid a strong foundation for his current responsibilities in sales management and product development.
Experience at Frito Lay
Keith Gustafson began his career at Frito Lay, where he worked as a Key Account Manager from 2000 to 2006. Over the course of six years, he developed skills in account management and client relations, which contributed to his later success in sales roles. This early experience provided him with insights into the food industry and retail sales.
Educational Background
Keith Gustafson studied at Suffolk University, where he focused on Marketing. His education in this field has equipped him with the necessary skills and knowledge to excel in sales and marketing roles throughout his career. The combination of his academic background and practical experience has contributed to his effectiveness in managing sales portfolios and developing business strategies.
Sales Expertise and Industry Relationships
Keith Gustafson has developed significant expertise in broker management and retail sales. He has experience working with major grocery chains and distributors, including Wegmans, Tops, C&S, Stop & Shop/Giant, Wal-Mart, Wakefern, and Big Y. His ability to manage relationships with these key players in the industry has been instrumental in driving sales and expanding market presence.