Laura Salinas Shaw
About Laura Salinas Shaw
Laura Salinas Shaw serves as the Senior Director of Category at Chobani, a position she has held since 2022. With a background in marketing and extensive experience in category management, she has worked in various roles within the company and the food and beverage industry.
Current Role at Chobani
Laura Salinas Shaw serves as the Senior Director of Category at Chobani, a position she has held since 2022. In this role, she operates in a hybrid work environment, contributing to the company's strategic direction in category management. Her responsibilities include overseeing category development and driving initiatives that align with Chobani's business goals.
Previous Experience at Chobani
Before her current position, Laura worked at Chobani as the Director of Category from 2020 to 2022. She also held the role of Senior Category Development Manager from 2018 to 2019, where she focused on key retail partners including Publix, HEB, and Albertson’s Safeway. Her tenure at Chobani spans several years, showcasing her growth within the organization.
Educational Background
Laura Salinas Shaw earned her Bachelor’s Degree in Business Administration with a focus on Marketing from The University of Texas at Austin. She attended the university from 2002 to 2006, acquiring foundational knowledge and skills that have supported her career in category management and marketing.
Career History in the Industry
Laura has a diverse career history in the food and beverage industry. She began her professional journey at Silver Eagle Distributors, where she held multiple roles including Innovative Brands Specialist and Contemporary Marketing Coordinator. She also worked as a Retail Sales Representative at The Dannon Company and as an On-premise Spirits Representative at Republic National Distributing Company. Her experience spans various aspects of sales and marketing.