Laura Staples
About Laura Staples
Laura Staples is a Senior Category Development Manager at Chobani, with extensive experience in category management and analysis across several prominent companies. She has held various roles at Unilever, Lance, Inc., ConAgra Foods, and Acosta Sales & Marketing, contributing to her expertise in the field.
Current Role at Chobani
Laura Staples serves as the Senior Category Development Manager at Chobani. She has held this position since 2021, contributing to the company's category development strategies. Her role involves analyzing market trends and consumer behavior to enhance product positioning and drive sales growth. Staples' experience in category management supports her effectiveness in this role.
Previous Experience in Category Management
Before her current position, Laura Staples worked at Chobani as a Category Manager from 2017 to 2021. Her earlier roles include serving as a Category Management Manager at Unilever from 2011 to 2015 and as a Category Management Analyst at Lance, Inc. from 2010 to 2011. These positions provided her with a solid foundation in category management and strategic planning.
Work History at Unilever
Laura Staples held multiple positions at Unilever, starting as an Associate Category Manager for six months in 2011. She then progressed to the role of Category Management Manager from 2011 to 2015, followed by her position as Customer Business Manager from 2015 to 2017 in the Charlotte, North Carolina area. Her tenure at Unilever allowed her to develop expertise in customer relations and category strategy.
Educational Background
Laura Staples studied at the University of North Carolina Wilmington, where she earned a degree in Marketing. Her studies spanned from 2003 to 2007, equipping her with essential knowledge in marketing principles and business strategies, which she has applied throughout her career in category management.
Early Career Experience
Laura Staples began her career as a Category Analyst at Acosta Sales & Marketing in 2007 for five months. She then worked at ConAgra Foods as a Sales Analyst from 2007 to 2009. These early roles provided her with foundational skills in sales analysis and category insights, setting the stage for her future positions in category management.