Lexi Sigesmund
About Lexi Sigesmund
Lexi Sigesmund is the Marketing Director of Campaigns and Content at Chobani, where she has worked since 2016. She has a diverse background in marketing, having held positions at companies such as Reebok, AOL, and Jawbone.
Current Role at Chobani
Lexi Sigesmund serves as the Marketing Director for Campaigns & Content at Chobani. She has held this position since 2016, contributing to the company's marketing strategies for eight years. Based in New York, New York, her role involves overseeing various marketing initiatives and content development, aligning with Chobani's brand objectives.
Previous Experience in Marketing
Prior to her role at Chobani, Lexi Sigesmund worked at AOL as the Head of Audience Development and Social Media Manager for Style Me Pretty from 2014 to 2016. In this capacity, she managed social media strategies and audience engagement for the brand. Additionally, she held a marketing specialist position at Jawbone from 2013 to 2014 and participated in marketing challenges with Reebok and American Eagle Outfitters in 2011 and 2013, respectively.
Social Media Strategy Development
Lexi Sigesmund has developed and fostered social media partnerships through various initiatives, including social swaps and social video projects. She managed the social media strategy for Style Me Pretty and Style Me Pretty Living, successfully engaging over 11 million fans across multiple platforms. This experience highlights her expertise in audience engagement and content creation.
Education and Academic Background
Lexi Sigesmund earned her Bachelor of Science degree in Marketing from Miami University, where she studied from 2009 to 2013. Her academic background provided a foundation for her career in marketing and social media management.
Early Career and Artistic Engagement
In 2010, Lexi Sigesmund worked as a Visiting Artist at The Ellis School for one month. This early experience in a creative role contributed to her diverse skill set in marketing and content development.