Liza Valenzuela
About Liza Valenzuela
Liza Valenzuela is a National Account Manager for Sprouts/Natural Channel at Chobani, where she leverages her expertise in consumer trends and shopping habits. With a Master's Degree in Business from Northern Arizona University, she has extensive experience in category reviews and brand defense strategies.
Work at Chobani
Liza Valenzuela has been serving as the National Account Manager for the Sprouts/Natural Channel at Chobani since 2018. In this role, she focuses on managing key accounts and developing strategies to enhance brand presence within the natural food sector. Her responsibilities include preparing comprehensive category reviews that identify trends and actionable strategies tailored to the Sprouts/Natural Channel.
Previous Experience at Hormel Foods
Prior to her current position, Liza Valenzuela worked at Hormel Foods as a Customer Business Manager for Walmart from 2007 to 2017. During her tenure, she gained valuable experience in managing customer relationships and developing business strategies that supported brand defense. This role was based in Bentonville, Arkansas, where she honed her skills in account management.
Experience at VIZIO
Liza Valenzuela briefly worked at VIZIO as a National Account Manager in Distribution B2B for six months in 2017. This position involved managing business-to-business relationships and contributing to the company's distribution strategies. Her time at VIZIO added to her extensive experience in account management within the consumer electronics sector.
Education and Expertise
Liza Valenzuela earned her Master’s Degree in Business, Management, Marketing, and Related Support Services from Northern Arizona University, where she studied from 2002 to 2005. This educational background provided her with a solid foundation in business principles, which she has applied throughout her career in various management roles.
Analytical Skills and Consumer Insights
Liza Valenzuela has developed a deep understanding of consumer trends and shopping habits through the use of advanced analytical tools such as IRI, AC Nielsen, Kantar, Market Track, and Panel Data. Her expertise in data analysis enables her to create item presentations and ranking reports that support strategic decision-making and brand positioning.