Megan Hartman Sparks
About Megan Hartman Sparks
Megan Hartman Sparks is a Shopper Marketing Manager at Chobani, where she has worked since 2021. She has a diverse background in marketing, having held various roles at companies such as Lymph Candy LLC, Y&R Miami/The Bravo Group, and The Marketing Arm.
Current Role at Chobani
Megan Hartman Sparks serves as the Shopper Marketing Manager at Chobani, a position she has held since 2021. In this role, she is responsible for developing and executing marketing strategies that enhance shopper engagement and drive sales within the Dallas-Fort Worth Metroplex. Her work focuses on aligning marketing initiatives with consumer insights to optimize the shopping experience for Chobani's products.
Previous Experience at Lymph Candy LLC
Megan Hartman Sparks founded Lymph Candy LLC and worked as the Founder from 2015 to 2020 in the Dallas/Fort Worth Area. During her tenure, she was involved in all aspects of the business, from product development to marketing strategies. This experience provided her with a comprehensive understanding of entrepreneurship and the food industry.
Professional Background in Marketing
Megan Hartman Sparks has a diverse background in marketing, having held various roles in prominent companies. She worked as an Account Manager at Y&R Miami/The Bravo Group from 2014 to 2015 in the Greater New York City Area. Prior to that, she was an Account Executive at IN Marketing Services for 10 months in 2013-2014 and an Account Coordinator at The Marketing Arm for two years from 2011 to 2013. Her experience includes managing client accounts and developing marketing campaigns.
Education and Academic Background
Megan Hartman Sparks earned a Bachelor of Arts degree in Communication from the University of North Texas, where she studied from 2003 to 2007. Her education provided her with a solid foundation in communication principles, which she has applied throughout her marketing career. She completed her secondary education at Jenks High School.
Career Progression and Roles
Megan Hartman Sparks has progressed through various roles in the marketing field. After her time at The Marketing Arm, she served as an Account Executive for one month in 2013 before moving to TWINOAKS as a Senior Account Manager from 2020 to 2021 in the Dallas/Fort Worth Area. She also held the position of Account Manager at TWINOAKS for 10 months in 2015 in New York, NY. This trajectory reflects her growing expertise in shopper marketing and account management.