Natacha Rivera Cruz
About Natacha Rivera Cruz
Natacha Rivera Cruz is an Image Manager at Chobani, where she has worked since 2011. She has over a decade of experience in the food and beverages industry and has a background in public relations and fashion studies.
Work at Chobani
Natacha Rivera Cruz has been employed at Chobani since 2011, serving as the Image Manager. In this role, she has contributed to the company's growth and expansion phases over the past 13 years. Her responsibilities likely include overseeing brand image and marketing strategies, aligning with Chobani's mission to provide high-quality food products. Her tenure at Chobani coincides with the company's rise as a significant player in the food and beverage industry.
Education and Expertise
Natacha Rivera Cruz has a diverse educational background. She attended the High School of Fashion Industries from 1999 to 2003. She then pursued studies in Public Affairs and Liberal Arts at Baruch College from 2003 to 2010. Additionally, she studied at the Fashion Institute of Technology, completing two separate programs from 2006 to 2009. This combination of education in fashion and public affairs has equipped her with a unique skill set applicable to her role in image management.
Background
Natacha Rivera Cruz began her career in public relations, working at Akcg - Public Relations Counselors from 2004 to 2011 in Mount Laurel, New Jersey. In this position, she focused on research and development, gaining valuable experience in communication strategies. Her transition from public relations to the food and beverage sector marks a significant shift in her career path, demonstrating her adaptability and commitment to professional growth.
Industry Experience
With over a decade of experience in the food and beverages industry, Natacha Rivera Cruz has developed a comprehensive understanding of the sector. Her extensive background includes managing brand image and marketing initiatives, which are critical in a competitive market. Her experience spans both public relations and managerial roles, providing her with a well-rounded perspective on industry dynamics.