Owen Lorenz
About Owen Lorenz
Owen Lorenz serves as the National Account Manager at Chobani, a position he has held since 2017 in the Greater Grand Rapids, Michigan Area. With a background in category management and insights from various companies, including Kellogg Company and Colgate-Palmolive, he possesses strong analytical and technical skills.
Work at Chobani
Owen Lorenz has been serving as the National Account Manager at Chobani since 2017. In this role, he is responsible for managing key accounts and driving sales strategies in the Greater Grand Rapids, Michigan Area. Prior to this position, he worked as the Senior Category & Shopper Insights Manager at Chobani from 2014 to 2017, where he focused on analyzing shopper behavior and category performance.
Education and Expertise
Owen Lorenz earned a Bachelor of Science degree in Food Industry Management from Michigan State University, where he studied from 2001 to 2004. His educational background provides a strong foundation for his career in the food industry. He possesses superior technical skills in various analytical tools, including dunnhumby/84.51 Shop, IRI/Nielsen Consumption/Panel, and JDA Space Planning.
Background
Owen Lorenz has extensive experience in the consumer goods sector, having worked in various roles across multiple companies. His career began at Kellogg Company, where he held several positions from 2003 to 2010, including Category Management Intern and Retail Sales Representative. He also worked at Colgate-Palmolive and Whirlpool Corporation, gaining diverse insights into category management and channel strategies.
Professional Experience
Owen Lorenz has held several significant positions throughout his career. After his initial role at Kellogg Company, he worked as a Category Development Manager at Colgate-Palmolive for two years, focusing on major retailers like Kroger and Meijer. He also served as Channel Insights Manager at Whirlpool Corporation, where he contributed to channel strategy development. His roles have consistently involved customer insights and category management.
Analytical Skills and Selling Capabilities
Owen Lorenz demonstrates proven analytical skills that drive customer and shopper insights. He has developed excellent internal and external customer selling capabilities, which have been essential in his roles at Chobani and previous companies. His ability to analyze data and translate it into actionable strategies has contributed to his success in managing national accounts and enhancing category performance.