Paulina Cervantes Salas
About Paulina Cervantes Salas
Paulina Cervantes Salas is a Junior Brand Manager at Chobani in Mexico City, with over eight years of experience in the consumer products industry. She has held various roles in brand management, logistics, and account management, and is known for her efficiency, strong work ethic, and commitment to personal growth.
Work at Chobani
Paulina Cervantes Salas has been working at Chobani as a Junior Brand Manager since 2023. Her role involves managing brand strategies and initiatives within the company. This position is based in Mexico City, Mexico, and operates in a hybrid work environment. Her experience in brand management contributes to her effectiveness in this role.
Previous Experience at HEINEKEN MÉXICO
Prior to her current role, Paulina worked at HEINEKEN MÉXICO in the Investigación y Desarrollo department for eight months in 2013 to 2014. This experience provided her with insights into product development and market research within the beverage industry.
Education and Expertise
Paulina holds a Bachelor's Degree in Marketing and Advertising from CENTRO diseño | cine | televisión, completed between 2011 and 2014. She furthered her education with a Diplomado en Inbound Marketing from DBA Digital Business Academy from 2017 to 2018. In 2021, she achieved a Diplomado de Private Equity through COFOCE & ROCKTECH, enhancing her expertise in business management.
Entrepreneurial Ventures and Roles
Paulina co-founded Urban Drinks México in 2017, where she has held multiple roles, including Brand Manager and Head of Logistics Department until 2023. Her entrepreneurial experience spans over six years, during which she has successfully led various projects and initiatives. Additionally, she worked as a Key Account Manager at BrandMe from 2021 to 2022.
Skills and Personal Interests
Paulina is recognized for her strong work ethic, accountability, and efficiency. She possesses a diverse skill set in entrepreneurship, innovation, and research within the consumer products industry. Outside of her professional life, she is described as a digital enthusiast with interests in sports, sneakers, adventure, and culture. She is committed to personal growth and thrives in fast-paced environments.