Robert Gelo
About Robert Gelo
Robert Gelo serves as the Director of Retail Execution at Chobani, a position he has held since 2020. He has extensive experience in retail operations, having previously worked at Crossmark and Coca-Cola Enterprises in various managerial roles.
Work at Chobani
Robert Gelo has been serving as the Director of Retail Execution at Chobani since 2020. In this role, he oversees retail operations and execution strategies in the Eastern United States. His responsibilities include managing a retail team and ensuring effective implementation of sales initiatives. Prior to this position, Gelo held various roles within Chobani, including Division Manager from 2015 to 2019 and Senior District Retail Manager from 2013 to 2014.
Previous Experience at Crossmark
Before joining Chobani, Robert Gelo worked at Crossmark in multiple capacities. He served as Director of Retail Operations for one year in the NY Metro Market from 2011 to 2012. Additionally, he held the position of Retail Operations Manager for the Dannon Dedicated Team for five months in 2011, and as Retail Supervisor for one year from 2010 to 2011. He also worked as Customer Manager for the Dannon Dedicated Team from 2008 to 2009.
Experience at Coca-Cola Enterprises
Robert Gelo's career includes significant experience at Coca-Cola Enterprises, where he worked from 2000 to 2006. His roles included Account Manager for six years and Merchandising Supervisor for two years. These positions provided him with a strong foundation in account management and merchandising strategies.
Education and Expertise
Robert Gelo studied Business Administration and Management at Manhattan College, where he earned his Bachelor's degree from 1996 to 2000. He also attended Kellenberg. His educational background supports his expertise in retail execution and operations management, contributing to his effectiveness in various leadership roles throughout his career.
Achievements in Retail Management
In his career, Robert Gelo achieved a 97% execution rate while maintaining an operational team percentage of less than 1.5% across 40,000 monthly project/reset hours. He has also successfully hired and trained over 100 Union Merchandisers, utilizing the Targeted Selection Interviewing Process and Power Zone Safety Program. Additionally, he collaborated with the Samsung team to identify training opportunities for retail staff, aligning projects with company objectives.