Samantha Guzman
About Samantha Guzman
Samantha Guzman serves as the Managing Director for Mexico and LATAM at Chobani, where she focuses on expanding the company's mission of providing better food options in the region. With extensive experience in marketing roles across several major companies, she emphasizes collaboration and excellence within her team.
Current Role at Chobani
Samantha Guzman serves as the Managing Director for Mexico and LATAM at Chobani, a position she has held since 2023. In this role, she focuses on expanding Chobani's presence in the LATAM region. Guzman is committed to fulfilling the company's mission of providing better food for more people. Her leadership style emphasizes fostering a culture of excellence and collaboration within her team and across the organization.
Previous Experience at Chobani
Prior to her current role, Samantha Guzman worked at Chobani as the Marketing Director from 2022 to 2023 in the New York City Metropolitan Area. She also served as the Senior Marketing LATAM from 2019 to 2022, working remotely from Mexico City. During her tenure, she played a key role in launching new products and entering new markets in the LATAM region, utilizing her expertise in consumer insights and brand development.
Career Background in Marketing
Samantha Guzman has extensive experience in marketing across various companies. She worked at Mars as a Marketing Manager from 2015 to 2016 and held multiple roles, including Senior Brand Manager and LATAM Innovation Acceleration Manager, from 2013 to 2017. Additionally, she was employed at General Mills in various capacities, including Brand Manager and Category Development Manager, from 2010 to 2013. Her career also includes a position at Grey México as Shopper Marketing Key Account from 2005 to 2007.
Education and Expertise
Samantha Guzman studied at Universidad del Valle de México, where she earned a degree in Mercadotecnia (Marketing) from 2000 to 2004. This educational background laid the foundation for her expertise in brand development and consumer insights, which she has applied throughout her career in various marketing roles.