Shannon Durham
About Shannon Durham
Shannon Durham serves as the Senior Vice President, Commercial at Chobani, a position she has held since 2023. With a diverse background in sales and marketing across prominent companies, she possesses expertise in brand and pricing strategy within the consumer packaged goods and beverage sectors.
Work at Chobani
Shannon Durham has been serving as the Senior Vice President, Commercial at Chobani since 2023. In this role, she is responsible for overseeing commercial strategies and initiatives that drive growth and enhance the brand's presence in the market. Her extensive experience in the consumer packaged goods (CPG) and beverage industries supports her leadership in this position.
Previous Experience in the Beverage Industry
Prior to her current role at Chobani, Shannon Durham worked at Coca-Cola Bottling Co. Consolidated for seven years, where she held the position of Vice President from 2016 to 2023. Before that, she served as Senior Sales Director for 11 months in 2015. Her experience in the beverage sector has equipped her with valuable insights into market dynamics and consumer preferences.
Career at RB
Shannon Durham has held multiple roles at RB, contributing to her expertise in trade marketing and sales. She worked as a Trade Marketing Manager for both Lysol and Veet, and served as National Account Manager for CVS. Additionally, she was the Director of Category Management from 2012 to 2015. These roles have provided her with a comprehensive understanding of brand management and category strategies.
Education and Expertise
Shannon Durham earned her Bachelor of Arts degree in Political Science and Communication from Wake Forest University, where she studied from 2001 to 2005. Her educational background complements her professional expertise in brand and pricing strategy within the CPG and beverage industries. She possesses strong business, financial, and analytical acumen, which enhances her effectiveness in leadership roles.
Leadership and Team Development
Shannon Durham is passionate about developing future leaders and building high-performing teams. Her commitment to leadership development is evident in her career, where she has focused on fostering talent and driving team success. This dedication contributes to her effectiveness in managing commercial strategies and achieving organizational goals.