Yael Habif
About Yael Habif
Yael Habif is the Director of New Product Development at Chobani, where she has worked since 2021. She has a diverse background in communications and marketing, with previous roles at Chobani and other organizations in the United States and Turkey.
Current Role at Chobani
Yael Habif holds the position of Director of New Product Development at Chobani, a role she has occupied since 2021. In this capacity, she is responsible for overseeing the development of new products, ensuring alignment with market trends and consumer preferences. Her work contributes to Chobani's commitment to innovation in the food industry. She is based in New York, New York.
Previous Experience at Chobani
Yael Habif has held multiple roles at Chobani prior to her current position. She served as Executive Communications Manager from 2016 to 2018, where she managed internal and external communications. Following this, she was the Associate Director of Executive Programs from 2018 to 2019 and then the Associate Director of New Product Development from 2019 to 2021. Her tenure at Chobani spans a total of five years.
Entrepreneurial Background
Before her roles at Chobani, Yael Habif co-founded Marmara Label, where she worked from 2014 to 2016. This experience provided her with insights into product development and marketing within the food sector. Her entrepreneurial background complements her extensive experience in corporate roles.
Educational Background
Yael Habif earned a Master's degree in Communication and Media Studies from New York University, studying from 2011 to 2013. Prior to that, she obtained a Bachelor of Arts in Film Studies and Italian Studies from Connecticut College, where she studied from 2002 to 2006. Additionally, she completed her French Baccalauréat at Saint Joseph French Lycee from 1999 to 2002.
Professional Experience in Marketing
Yael Habif has a diverse background in marketing and business development. She worked as a Marketing and Business Development Manager at Poetic Systems for five months in 2015-2016. Additionally, she served as a Senior Digital Marketing Specialist at Hepsiburada.com in Istanbul, Turkey, for 11 months in 2014. These roles have equipped her with skills in strategic marketing and brand development.