Borja Lanza García
About Borja Lanza García
Borja Lanza García is an Enterprise Account Executive at Choco, with a background in account management and digital marketing. He has held various roles in the industry, including positions at Maxxium España SL and Grupo Vespok 360, and has degrees in Marketing and Business Administration from ESIC Business & Marketing School.
Current Role at Choco
Borja Lanza García currently serves as an Enterprise Account Executive (Vendor Partnership Executive) at Choco, a position he has held since 2023. In this role, he focuses on developing and managing vendor partnerships, leveraging his experience in account management to drive business growth. His responsibilities include engaging with vendors, identifying opportunities for collaboration, and ensuring successful partnership outcomes.
Previous Experience at Choco
Borja previously worked at Choco as an Account Executive (Vendor Partnership Manager) from 2022 to 2023. In this capacity, he was responsible for managing vendor relationships and enhancing partnership strategies. Prior to this role, he served as a Sales Associate at Choco for six months in 2021, where he contributed to sales efforts and customer engagement.
Experience in Trade Marketing
Borja worked at Maxxium España SL as a Digital Activation Executive in Trade Marketing from 2019 to 2020. His role involved implementing digital marketing strategies to promote Beam Suntory products. This position allowed him to gain valuable insights into trade marketing and digital activation within the beverage industry.
Educational Background
Borja studied at ESIC Business & Marketing School, where he earned a Degree in Marketing & Commercial Management from 2016 to 2021. Additionally, he completed a Bachelor's degree in Business Administration and Management at the same institution from 2016 to 2020. His education provided him with a solid foundation in marketing principles and business management.
Early Career Experience
In 2019, Borja began his career as an Assistant Event Planner at Grupo Vespok 360, where he worked for two months in the Madrid Area. He later joined OLEOVID SL as a Commercial Executive from 2020 to 2021, where he focused on commercial strategies and client relations. These early roles contributed to his professional development in marketing and event planning.