Christina Hobday
About Christina Hobday
Christina Hobday is a Portfolio Sales Manager at Choco, where she has worked since 2023. She has a background in sales and research, with previous roles at CreativeX, JTI, Snyk, and Melium Consulting, and holds a Bachelor of Arts in History from the University of Leeds.
Work at Choco
Christina Hobday currently serves as a Portfolio Sales Manager at Choco, a company focused on sustainable food systems. She has been with Choco since 2023. In her role, she is part of a team that contributed to the company's achievement of unicorn status with a valuation of $1.2 billion in 2022. Choco operates in several countries, including the US, France, Belgium, Germany, Austria, Spain, and the UK.
Previous Experience
Before joining Choco, Christina held various positions in sales and research. She worked as a Senior Sales Development Representative at Snyk from 2022 to 2023. Prior to that, she was an Enterprise Sales Representative at CreativeX from 2021 to 2022. Christina also gained experience as a Sales Intern at Japan Tobacco International from 2020 to 2021 and as a Research Analyst at Melium Consulting from 2019 to 2020. Additionally, she contributed to Enactus Leeds as a Consulting You from 2017 to 2019.
Education and Expertise
Christina Hobday studied at the University of Leeds, where she earned a Bachelor of Arts degree in History. She also attended Notre Dame Cobham. Her academic background complements her professional interests, particularly in the intersection of technology and sustainability. Christina focuses on how data analytics can influence businesses and consumer behavior.
Industry Involvement
Christina is involved with a company that has backing from notable investors, including G squared, Insight Partners, LeftLane Capital, Coatue Management, and Bessemer Venture Partners. This involvement highlights her connection to significant industry players and her role in a company that is recognized for its innovative approach to sustainable food systems.