Laura Berg
About Laura Berg
Laura Berg serves as the West Coast Sales Lead at Choco, bringing over 12 years of experience in sales, leadership, and management across various industries. She has a strong background in building effective teams and enhancing operational efficiency through innovative strategies.
Work at Choco
Laura Berg serves as the West Coast Sales Lead at Choco, a position she has held since 2021. In this role, she focuses on building strong team foundations and creating clear visions for sales strategies. Her responsibilities include training, coaching, and developing teams to enhance performance and drive growth. Laura collaborates with senior leadership to assess existing systems and processes, establishing appropriate goals and KPIs for new and existing markets.
Previous Experience in Sales and Management
Laura Berg has over 12 years of experience in sales, leadership, management, operations, and consulting roles across various industries. She worked as a Program Coordinator at CUPS Health and Education Centres in 2013 and served as a Manager Consultant at Hotshop Hot Yoga & Spin from 2014 to 2015. Additionally, she was a Sales Manager at byte® from 2020 to 2021 and held the position of District Manager at California Tanning Salons, Inc. from 2011 to 2012.
Educational Background
Laura Berg has a diverse educational background. She studied at San Diego State University, earning a Bachelor of Arts in Psychology with a focus on Industrial/Organizational Studies from 2005 to 2009. She also obtained a Master of Social Work from the University of Calgary, specializing in Leadership in Human Services from 2012 to 2013. Additionally, she studied at the Canadian School of Natural Nutrition, achieving certification in Holistic Nutrition from 2013 to 2014.
Specialization in Team Development
Laura specializes in supporting organizations during growth and change stages by establishing and nurturing effective teams. She is known for her ability to challenge conventional management strategies, focusing on empowerment to build and grow sales teams. Her approach emphasizes the importance of creating strong team foundations and enhancing operational efficiency through collaboration and innovative practices.
Professional Skills and Focus
Laura Berg is recognized as a natural networker and a forward thinker in her field. She is relationship and results-focused, with a passion for making significant positive impacts for her company and customers. Her expertise includes spearheading new roles and initiatives, collaborating with internal teams, and enhancing current processes to elevate performance and drive organizational success.