Oriol Reull
About Oriol Reull
Oriol Reull serves as the General Manager for South Europe at Choco and has held various leadership roles in companies such as Too Good To Go and ROOTS Mindfoodness. He has a strong background in business development and finance, complemented by his academic achievements in entrepreneurship and finance management.
Work at Choco
Oriol Reull serves as the General Manager for South Europe at Choco since 2022. In this role, he manages a team of over 400 employees and focuses on building a connected global food system. He has played a significant role in Choco's achievement of unicorn status with a valuation of $1.2 billion following the Series B2 funding round in April 2022. Reull has contributed to Choco's expansion and operations across multiple countries, including the US, France, Belgium, Germany, Austria, and Spain. He is also part of the leadership team overseeing an ordering app utilized by over 15,000 buyers and 10,000 suppliers globally.
Previous Experience at Too Good To Go
Before joining Choco, Oriol Reull worked at Too Good To Go in various roles. He served as the Country Manager for Spain from 2018 to 2020, overseeing operations in the Madrid Area. He also held the position of VP Operations for South Europe from 2019 to 2020. Additionally, he was an Investor and Shareholder from 2018 to 2021. His tenure at Too Good To Go involved significant contributions to the company's mission of reducing food waste.
Education and Expertise
Oriol Reull has a strong educational background in business and finance. He studied at Universitat Abat Oliba CEU, where he completed a Double Degree Program in Business Administration (BBA) and Laws (LL.B) from 2009 to 2014. He furthered his education at Universitat Pompeu Fabra, earning a Master's degree in Finance Management from 2014 to 2015. Additionally, he attended Babson College, where he completed an Entrepreneurship Program Santander in 2013.
Board Membership and Co-Founding Roles
Since 2021, Oriol Reull has been a Board Member and Co-Founder at ROOTS Mindfoodness, contributing to the organization's mission and strategic direction. He also co-founded ThinkersU35, where he was active from 2015 to 2016. His involvement in these initiatives showcases his commitment to entrepreneurship and innovation in various sectors.
Professional Background in Business Development
Oriol Reull has extensive experience in business development across various organizations. He worked as the Head of Business Development Europe at Pessl Instruments GmbH from 2017 to 2018. His earlier roles include serving as a Senior Finance Associate at KPMG Brazil and as a Financial Associate at KPMG España. Additionally, he contributed to the educational sector as a Lecturer at Miríada X in 2014 and as a LinkedIn Learning Author on topics related to sustainability, entrepreneurship, and strategy from 2018 to 2021.