Babafemi Aluko
About Babafemi Aluko
Babafemi Aluko is the CEO and co-founder who, after experiencing difficulties finding food delivery services during a public holiday, founded a logistics company focusing on efficient delivery solutions.
Babafemi Aluko: CEO / Co-Founder
Babafemi Aluko serves as the CEO and co-founder of his company. He started his venture after realizing there was a significant problem in food delivery logistics, which became apparent when he struggled to find food vendors on January 1st, 2020, amidst public holidays. His leadership is marked by hands-on involvement and proactive problem-solving.
Challenges in Food Delivery Logistics
On December 31, 2020, after testing positive for COVID-19, Babafemi Aluko faced significant challenges in securing food deliveries due to the public holidays. This experience led him to identify a gap in the logistics and delivery sector, which motivated him to explore solutions that prioritized both technology and operations.
Research and Insights into Delivery Companies
Babafemi Aluko conducted extensive research into delivery companies, particularly focusing on those in countries like India, which manage millions of deliveries daily. His findings highlighted the potential for growth in the delivery sector and shaped his understanding that the problem was more operationally focused rather than purely technical.
Startup Journey: Funding and Initial Steps
Leveraging personal funds, Babafemi Aluko started his delivery service with three bikes and hired riders. He held weekly meetings with the riders to garner insights, which were instrumental in refining his approach. These initial steps underscore his commitment to understanding and resolving the logistics challenges in the food delivery sector.
Development and Launch of Delivery App
After multiple iterations, Babafemi Aluko built the first version of the delivery app within three weeks. The public beta was launched in October, marking the beginning of his venture's operational phase. This rapid development and launch demonstrate his determination and ability to execute a vision quickly.