Caroline Bucciero
About Caroline Bucciero
Caroline Bucciero serves as the Senior Director of CRM Marketing at ChromaDex, a position she has held since 2020. Her previous experience includes roles at eSalon.com, Experian, Innovyx, and Alloy Media + Marketing.
Work at ChromaDex
Caroline Bucciero has been serving as the Senior Director of CRM Marketing at ChromaDex since 2020. In this role, she is responsible for overseeing customer relationship management strategies and initiatives. Her focus includes enhancing customer engagement and optimizing marketing efforts to drive business growth. With her extensive background in CRM, she contributes to ChromaDex's mission of providing innovative solutions in the nutritional supplement industry.
Previous Experience in CRM Marketing
Before joining ChromaDex, Caroline Bucciero worked at eSalon.com as the Director of CRM from 2018 to 2019. In this position, she managed customer relationship strategies to improve retention and satisfaction. Prior to eSalon.com, she held the role of Client Relationship Manager at Experian from 2011 to 2013, where she focused on client services and relationship management. Additionally, she worked at Innovyx as an Account Supervisor from 2013 to 2016, further developing her expertise in client management.
Early Career in Marketing
Caroline Bucciero began her career in marketing at Alloy Media + Marketing as an Associate Account Manager in Client Services from 2006 to 2007. This role provided her with foundational experience in account management and client relations. Following this, she worked at Innovyx, where she served as an Account Supervisor for three years, honing her skills in client strategy and service delivery.
Education and Expertise
Caroline Bucciero earned her Bachelor of Science degree from Lehigh University College of Business, completing her studies from 2001 to 2005. This educational background laid the groundwork for her career in marketing and client relationship management. Her academic achievements, combined with her professional experiences, have equipped her with a strong understanding of CRM strategies and marketing principles.