Charles Addington
About Charles Addington
Charles Addington serves as the Vice President of Brand Marketing at ChromaDex, bringing extensive experience in brand management and coaching. He has a diverse background in multinational marketing across various sectors, including beauty care, confectionery, and healthcare.
Current Role at ChromaDex
Charles Addington serves as the Vice President of Brand Marketing at ChromaDex, a position he has held since 2021. In this role, he is responsible for overseeing brand strategy and marketing initiatives. His focus is on enhancing brand equity and driving innovation within the company. His extensive experience in brand management across various sectors contributes to his effectiveness in this position.
Previous Experience in Brand Management
Charles Addington has held several significant positions in brand management prior to his current role. He worked at Abbott as a Senior Brand Manager for Ensure and Similac, where he developed strategies to enhance brand performance. His tenure at Nestlé included roles such as Senior Brand Manager for Mackintosh's Quality Street and Brand Manager for KITKAT, where he managed product lines and marketing strategies. He also served as an Assistant Brand Manager for PANTENE at Procter & Gamble.
Education and Professional Development
Charles Addington holds a Bachelor's degree in Chemical Engineering from McGill University, which he completed from 2002 to 2006. He furthered his education at London Business School, where he studied Essentials of Leadership in 2014. Additionally, he completed the Certified Professional Co-Active Coach (CPCC) program at the Coaching & Teaching Institute (CTI) from 2016 to 2017, and he holds the Associate Certified Coach (ACC) credential from the International Coach Federation (ICF).
Coaching and People Development
In addition to his marketing career, Charles Addington established a coaching company named 'Co-spark Coaching.' This venture focuses on people development and coaching, reflecting his commitment to fostering growth and leadership in others. His coaching credentials, including the CPCC and ACC, support his expertise in this area.
Multinational Marketing Experience
Charles Addington has extensive multinational marketing experience across various regions, including the Middle East, UK, and Canada. His work spans multiple sectors, including beauty care, confectionery, and healthcare. This diverse background equips him with a unique perspective on brand strategy and market dynamics, enhancing his contributions to the companies he has worked with.