Amy Renshall
About Amy Renshall
Amy Renshall serves as the Director of CRM for Online Gaming at Churchill Downs Incorporated, a position she has held since 2020. With a background in marketing and CRM roles across various companies, she has accumulated significant experience in the field.
Current Role at Churchill Downs Incorporated
Amy Renshall serves as the Director of CRM, Online Gaming at Churchill Downs Incorporated, a position she has held since 2020. In this role, she is responsible for overseeing customer relationship management strategies within the online gaming sector. Her work focuses on enhancing customer engagement and optimizing marketing efforts to drive growth in this competitive industry. She operates from Vancouver, British Columbia, Canada.
Previous Experience at Churchill Downs Incorporated
Prior to her current role, Amy Renshall worked as the CRM Manager for BetAmerica at Churchill Downs Incorporated from 2019 to 2020. During her tenure, she contributed to the development and implementation of CRM strategies aimed at improving customer retention and satisfaction. This experience laid the groundwork for her current leadership position in online gaming.
Experience in Marketing and Public Relations
Amy Renshall has a background in marketing and public relations, having worked at Jordans Interiors and Flooring. She served as the Executive Assistant and was involved in marketing and public relations from 2015 to 2017. Following this role, she took on the position of Online Marketing Lead at the same company from 2017 to 2019, where she focused on digital marketing strategies and online presence.
Early Career in CRM
Amy Renshall began her career in customer relationship management as a CRM Executive at Rocket 9 Ltd from 2014 to 2015. This role provided her with foundational skills in CRM practices and customer engagement, which she later applied in her subsequent positions in the industry.
Education and Academic Background
Amy Renshall studied at Newcastle University, where she earned a BSc Honours degree in Marketing from 2011 to 2014. Her academic background in marketing has equipped her with the knowledge and skills necessary to excel in her roles within the CRM and online gaming sectors.