Ashley Panek
About Ashley Panek
Ashley Panek is a Marketing Analyst at Churchill Downs in Louisville, Kentucky, where she has worked since 2016. She has a background in digital marketing and holds a Bachelor of Business Administration in Marketing from Murray State University.
Work at Churchill Downs Incorporated
Ashley Panek has served as a Marketing Analyst at Churchill Downs Incorporated since 2016. In this role, she manages the process for obtaining and storing event photography for both digital and print marketing purposes. She also assists in the development and execution of new products and promotions, including modeling financial performance and conducting post-analyses. Additionally, she tracks and manages digital marketing spending and budget forecasts, ensuring effective allocation of resources.
Previous Experience in Marketing
Prior to her current position, Ashley Panek worked at Bluegrass Cellular in various roles. She served as a Digital Marketing Administrator from 2013 to 2014 and briefly as a Marketing Coordinator in 2013. Additionally, she was a Marketing Assistant at Deckel & Moneypenny Exhibits from 2014 to 2016. These experiences contributed to her expertise in digital marketing and promotional strategies.
Education and Expertise
Ashley Panek studied Marketing at the University of Kentucky from 2008 to 2010 before transferring to Murray State University, where she completed her Bachelor of Business Administration with a focus on Marketing from 2010 to 2012. Her educational background provides a solid foundation for her work in marketing analysis and strategy development.
Collaboration and Communication Skills
In her role at Churchill Downs, Ashley collaborates with cross-functional team members to execute promotions and events. She oversees communication with third-party entities regarding access to company intellectual property, including on-premise filming and photography. This aspect of her role highlights her ability to manage relationships and documentation effectively.