Brian Mac Arthur
About Brian Mac Arthur
Brian Mac Arthur serves as the Regional Database Marketing Manager at Churchill Downs Incorporated, where he oversees database marketing strategies across multiple states. He has extensive experience in marketing roles within the casino industry, having previously held positions at various casinos and earned a BA in Sport and Event Marketing from the University of South Alabama.
Work at Churchill Downs Incorporated
Brian Mac Arthur currently serves as the Regional Database Marketing Manager at Churchill Downs Incorporated, a position he has held since 2021. In this role, he oversees database marketing strategies across multiple states, including Maine, Maryland, and Pennsylvania. His responsibilities encompass analysis, reporting, and direct mail communications tailored for casino properties. Prior to this, he worked as the Database Marketing Manager for Oxford Casino from 2012 to 2021, where he developed marketing initiatives specific to the Oxford, Maine location.
Previous Experience in Casino Marketing
Before joining Churchill Downs Incorporated, Brian Mac Arthur gained valuable experience in the casino marketing sector. He worked as the Marketing Manager for Cities of Gold Casino and the Sports Bar Casino Properties at Buffalo Thunder Resort and Casino from 2010 to 2011. Additionally, he served as the Property Marketing Manager for Creek Casino Montgomery and Creek Casino Wetumpka at PCI Gaming Authority from 2009 to 2010. His diverse roles have contributed to his extensive knowledge in events, promotions, direct mail, and player development.
Education and Expertise
Brian Mac Arthur holds a Bachelor of Arts degree in Sport and Event Marketing from the University of South Alabama, which he completed from 2000 to 2004. He also studied Economics and Finance at Purdue University for one year, although he did not complete a degree. His educational background provides a foundation for his expertise in database marketing, particularly within the casino industry.
Marketing Specialization
Brian Mac Arthur specializes in database marketing for casino properties. His focus includes the analysis of marketing data, reporting on campaign effectiveness, and managing direct mail communications. His extensive experience in various marketing roles has equipped him with the skills necessary to develop effective marketing strategies that enhance player engagement and retention.