Robert Sweeting
About Robert Sweeting
Robert Sweeting serves as the Vice President of Marketing for Twin Spires at Churchill Downs Incorporated, where he has worked since 2022. He has extensive experience in marketing and operations within the gaming industry, having held various leadership roles at companies such as Ladbrokes and PokerStars.
Work at Churchill Downs Incorporated
Robert Sweeting currently serves as the Vice President of Marketing for TwinSpires at Churchill Downs Incorporated, a position he has held since 2022. In this role, he has focused on developing a comprehensive marketing strategy, including a data strategy in collaboration with the Business Intelligence team. His efforts aim to enhance the overall marketing plan for TwinSpires. Prior to his current role, he worked as Senior Director of Growth & Retention for two months in 2022 and as Sr. Director of CRM from 2021 to 2022, both positions based in Vancouver, British Columbia.
Previous Experience at Ladbrokes
Robert Sweeting worked at Ladbrokes for a total of nine years, holding various positions. He served as Area Operations Manager from 1997 to 2006. After this, he took on roles such as Head of Retail CRM from 2009 to 2012, Head of Customer Management Retail & Multi Channel from 2012 to 2014, and Head of Retail Projects from 2007 to 2009. He also held the position of Casino Community Director for one year in 2006. His extensive experience at Ladbrokes contributed to his expertise in operations and customer relationship management.
Career at PokerStars and Win Technologies
Robert Sweeting held the position of Head of Promotions & CRM at PokerStars from 2017 to 2021, where he focused on customer engagement strategies. Before that, he worked at Win Technologies, first as Retention Marketing Manager for the Betway Account in 2014 and later as Head of Retention for the same account from 2014 to 2016. His roles in these organizations emphasized retention marketing and promotional strategies, enhancing customer loyalty and engagement.
Education and Expertise
Robert Sweeting completed his education at Wanstead High School. His career spans over two decades in the gaming and marketing sectors, where he has developed expertise in customer relationship management, marketing strategy, and team development. He has successfully implemented campaigns aimed at reducing player churn and increasing reactivation rates, demonstrating his ability to drive marketing initiatives that resonate with players.
Achievements in Marketing Strategy
At TwinSpires, Robert Sweeting has made significant contributions to marketing strategy. He developed value propositions that distinguished the brand in the market and positioned Churchill Downs Incorporated as a preferred operator. Additionally, he has provided insights into the product marketing roadmap, ensuring alignment with overall business objectives. His leadership in managing a marketing team has focused on maximizing their contributions to TwinSpires.