Sarah Contardo
About Sarah Contardo
Sarah Contardo serves as the Vice President of Ticketing Strategy and Vice President of Sales & Strategy at Churchill Downs, where she has worked since 2014 and 2018, respectively. She holds a degree from Miami University, where she studied from 1996 to 2000.
Work at Churchill Downs Incorporated
Sarah Contardo has held the position of Vice President, Ticketing Strategy at Churchill Downs since 2014. In this role, she has been responsible for developing and implementing ticketing strategies that enhance customer experience and drive revenue. Additionally, she has served as Vice President, Sales & Strategy since 2018, focusing on sales initiatives and strategic planning to support the organization's goals. Her tenure at Churchill Downs spans a total of ten years in the Louisville, Kentucky area.
Education and Expertise
Sarah Contardo studied at Miami University from 1996 to 2000, where she completed her degree over a four-year period. Her educational background has equipped her with the knowledge and skills necessary for her roles in ticketing strategy and sales within the competitive environment of the horse racing industry.
Background
Sarah Contardo has built a career in the ticketing and sales sectors, with a significant focus on the sports and entertainment industries. Her experience at Churchill Downs has allowed her to develop a deep understanding of customer engagement and revenue generation strategies, contributing to the organization's success.