Taylor Ginnetti
About Taylor Ginnetti
Taylor Ginnetti serves as the Web Operations Content Manager at Churchill Downs Incorporated, where he has worked since 2021. He specializes in enhancing team productivity through innovative marketing campaigns and manages content for TwinSpires Sportsbook.
Work at Churchill Downs Incorporated
Taylor Ginnetti has been serving as the Web Operations Content Manager at Churchill Downs Incorporated since 2021. In this role, Ginnetti manages content updates and quality control for TwinSpires Sportsbook. The position emphasizes user acquisition and retention strategies, ensuring that the content aligns with the overall marketing objectives. Ginnetti coordinates closely with operations, marketing, and CRM teams to align strategic objectives and media creatives, contributing to the effectiveness of the sportsbook's online presence.
Previous Experience in Business Development and Marketing
Before joining Churchill Downs Incorporated, Taylor Ginnetti worked as a Business Development Specialist at Predl Systems North America Inc. from 2018 to 2019. This role focused on developing business strategies and enhancing client relationships. Additionally, Ginnetti served as a Sports Sponsorship Scout at SponsorUnited for four months in 2020, where the responsibilities included scouting and analyzing sports sponsorship opportunities. These positions contributed to Ginnetti's expertise in marketing and business development.
Educational Background in Marketing and International Business
Taylor Ginnetti studied at Simon Fraser University, where they earned a Bachelor of Business Administration (BBA) with a focus on Marketing and International Business. This five-year program, completed from 2013 to 2018, provided Ginnetti with a solid foundation in business principles, marketing strategies, and international market dynamics, which are essential for a career in content management and marketing.
Early Career in Customer Service and Hospitality
Ginnetti's early career included roles in customer service and hospitality. From 2010 to 2015, Ginnetti worked at Bosa Foods as Floor Staff, gaining experience in customer interaction and service management. Following this, Ginnetti served as a Server at Horizons Restaurant from 2016 to 2018. These positions helped develop strong communication skills and an understanding of customer needs, which are valuable in marketing and content management.
Focus on Team Productivity and Marketing Campaigns
In the role of Web Operations Content Manager, Taylor Ginnetti emphasizes maximizing team productivity through creative marketing campaigns. This focus on productivity and innovative marketing strategies plays a crucial role in the success of content initiatives and overall business objectives at Churchill Downs Incorporated.