Joanna Felder
About Joanna Felder
Joanna Felder serves as the Vice President of Brand & Creative Strategy at Chute Gerdeman, where she has worked since 2010. With extensive experience in brand imaging and marketing across various prominent companies, she excels in developing actionable strategies that drive business growth.
Current Role at Chute Gerdeman
Joanna Felder serves as the Vice President of Brand & Creative Strategy at Chute Gerdeman, a position she has held since 2010. In this role, she focuses on developing and implementing brand strategies that align with client goals. Her extensive experience in creative strategy allows her to lead initiatives that enhance brand visibility and engagement. Felder's leadership contributes to the agency's reputation for delivering innovative solutions in branding and creative strategy.
Previous Experience in Brand Strategy
Prior to her current role, Joanna Felder held several significant positions in brand strategy and creative roles. She worked at Limited Brands as Director of Copy Creative from 1989 to 1991, and later at Victoria's Secret as Marketing Director from 1991 to 1994 and Brand Imaging Director from 1994 to 1997. Additionally, she served as Vice President Creative at TravelSmith from 1999 to 2001 and as a Creative Consultant at Banana Republic from 1986 to 1989. These roles have equipped her with a diverse skill set in brand management and creative direction.
Education and Academic Background
Joanna Felder studied at San Francisco State University, where she gained foundational knowledge that supports her career in brand and creative strategy. Her education has contributed to her ability to analyze consumer behavior and develop effective marketing strategies.
Consulting Expertise and Industry Impact
Joanna Felder has consulted for Fortune 500 companies across various sectors, including fashion, personal care, beauty, home, and high-concept retail. Her expertise lies in transforming consumer insights into actionable strategies that drive business growth. Felder is recognized for her strong communication skills, which enable her to connect effectively with strategic leaders and stakeholders.
Strategic Leadership and Business Growth
Joanna Felder is known for her ability to coalesce and deliver on big picture strategies that contribute to business growth. Her experience in brand and creative strategy allows her to identify opportunities for innovation and improvement, ensuring that the brands she works with remain competitive in their respective markets.