Alison Warren
About Alison Warren
Alison Warren is the Sr. Manager of Credit Card Targeted Engagement & Loyalty at CIBC, with a diverse background in marketing and digital experiences across various companies in Canada.
Title
Alison Warren holds the position of Sr. Manager, Credit Card Targeted Engagement & Loyalty at CIBC. Since 2022, she has been leveraging her expertise in this role to enhance customer engagement and loyalty programs in Toronto, Ontario, Canada.
Professional Experience at CIBC
At CIBC, Alison Warren is responsible for developing and managing strategies aimed at increasing engagement and loyalty among credit card customers. Her role includes crafting targeted campaigns designed to build stronger connections with customers and drive loyalty to the brand. She employs data-driven marketing tactics to optimize engagement and measure the effectiveness of various initiatives.
Previous Roles in Marketing and Digital Strategy
Alison Warren has a rich background in marketing and digital strategy. Before joining CIBC, she worked at Canadian Tire Financial Services as a Senior Associate Marketing Manager, focusing on customer lifecycle marketing and digital experiences from 2017 to 2022. She also held positions at ICF Olson as a Senior Strategist, and at Demac Media as an eCommerce Strategy Specialist.
Education and Expertise
Alison completed her Honours, Bachelor of Commerce from the University of Guelph in 2009. She went on to earn a Graduate Certificate from Sheridan College, spanning from 2010 to 2013. She has also studied Web Development at HackerYou College of Technology and completed a Google Analytics course at the University of Toronto.
Early Career and Roles
Alison's early career included roles at Tim Hortons, where she was a Digital Marketing Specialist and a Technical Project Coordinator in Restaurant Technology. Additionally, she has experience working as an Online Marketing Coordinator at RateSupermarket.ca, and as a Marketing Operations Associate at Moneris Solutions. Her initial professional experiences date back to a Sales Coordinator position at Evertz and a Teaching Assistant role at the University of Guelph.