Arhum Nomani
About Arhum Nomani
Arhum Nomani is a Senior Manager at CIBC, specializing in Marketing Strategy and Brand Integration with over 10 years of experience in various industries across North America.
Title and Current Role
Arhum Nomani holds the position of Senior Manager, Marketing Strategy & Brand Integration at CIBC. Based in Toronto, Canada, he has been with CIBC in this role since 2019. His responsibilities include driving strategic mandates, overseeing key marketing initiatives, and enhancing brand awareness and client engagement. Arhum partners with different business lines, media agencies, and other stakeholders to ensure the seamless integration of marketing strategies and brand goals.
Professional Experience at Nielsen
Arhum Nomani accumulated significant experience at Nielsen, where he held various roles from 2013 to 2018. He began as a Market Analyst in Toronto before moving to Atlanta, USA, where he served as Global Marketing Manager and later as Shopper Insights Manager for Coca-Cola USA. In his final role at Nielsen, he was the Brand and Portfolio Strategy Manager for Coca-Cola USA. His responsibilities included market analysis, managing global marketing campaigns, providing shopper insights, and developing brand and portfolio strategies.
Early Career Roles
Arhum Nomani’s early career includes diverse roles in multiple industries. He worked as a Sales Associate at Eye Candy Media Partners and as a Project Manager at GSIR Enterprise in Montreal, Canada. He also gained consulting experience as a Senior Consultant at Concordia Small Business Consulting Bureau. Arhum's foundational professional experience includes internships in Transaction Services at KPMG Chicago and Audit at KPMG Dubai.
Educational Background
Arhum Nomani has a well-rounded educational background in business and finance. He earned an MBA in Business Strategy from the John Molson School of Business at Concordia University in 2012. Prior to that, he achieved a B.Comm in Finance from Concordia University in 2008. His early education concluded with a High School Diploma from the International School of Choueifat. These academic accomplishments have equipped him with a strong foundation in strategy, finance, and business principles.
Industry Expertise
With over 10 years of experience across various industries, Arhum Nomani has developed expertise in banking, consumer packaged goods, consulting, market research, media, and professional services. His professional focus areas include marketing strategy, brand management, consumer insights, analytics, business analysis, strategy consulting, business development, client servicing, and relationship building. Throughout his career, he has demonstrated an ability to drive strategic initiatives and enhance brand and client engagement.