Ashley Tucker
About Ashley Tucker
Ashley Tucker is a UX Specialist and Content Designer at CIBC, with extensive experience in knowledge management and technical writing.
Title and Current Role
Ashley Tucker is serving as a UX Specialist & Content Designer, Knowledge Management at CIBC. In this role since 2020, Ashley applies her expertise to enhance user experience and optimize content for knowledge management.
Previous Positions at CIBC
Ashley Tucker has a long tenure with CIBC, beginning as a Customer Service representative from 2007 to 2009 in Fredericton, New Brunswick. She then worked as a Financial Services Representative from 2009 to 2010. Her role evolved into Senior Technical Writer from 2010 to 2014. She continued her trajectory as Senior Analyst, Technical Editor from 2014 to 2017 and later became a Senior Business Analyst, Knowledge Management from 2017 to 2020.
Education and Certifications
Ashley Tucker holds a Bachelor of Arts (B.A.) in English and Economics from St. Thomas University, achieved from 2003 to 2007. She also possesses a Technical Writing Certificate which she earned from Humber College, studying Professional, Technical, Business, and Scientific Writing from 2010 to 2012.
Work at St. Thomas University Students' Union
Before joining CIBC, Ashley worked with the St. Thomas University Students' Union. She served as Chief Electoral Officer from 2004 to 2005 and later as Director of Communications from 2005 to 2006.
Knowledge Management Platform Design
Ashley designed and wrote for a knowledge management platform at CIBC that serves over 20,000 employees and garners 1.5 million views monthly. This platform is a vital resource for the organization's extensive workforce.
User Research and SEO Specialization
Ashley conducts comprehensive user research, including interviews, observations, web analytics, and surveys. Her work focuses on identifying user needs and defining problems. She specializes in improving content findability through SEO strategies.
Prototyping and Testing Solutions
Ashley has been involved in designing, prototyping, and testing solutions to improve user experience. Utilizing her UX writing and technical writing skills, she creates a variety of content such as copy, surveys, and communications.