Athi Rajah
About Athi Rajah
Athi Rajah is a Digital Product Owner specializing in Digital Sales Acquisition at CIBC and has extensive experience in UX design, marketing, and digital product analysis.
Current Role at CIBC
Athi Rajah currently holds the position of Digital Product Owner for Digital Sales Acquisition at CIBC. Starting this role in 2021, Athi is responsible for overseeing digital sales strategies and product performance, ensuring that the digital sales channels are optimized for maximum customer acquisition.
Previous Positions at CIBC
Prior to the current role, Athi served as Digital Product Analyst - Product Delivery in the Digital Channel at CIBC in 2021 for nine months. Before that, from 2018 to 2021, Athi worked as a UX Designer/UX Researcher in the Frontline Technology and Strategy team for a period of three years. These roles involved comprehensive user experience research and strategy development for CIBC’s digital interfaces.
Work Experience in UX and E-Commerce
Athi has diverse experience in UX and e-commerce, having held several roles including E-Commerce/UX Specialist at Spa Dent in 2017 and Marketing & UX Specialist at Hoyes Michalos from 2016 to 2018. Additionally, Athi worked on short-term projects as a User Experience Consultant at DigiX Consultancy, a Market Analyst/User Experience Researcher at Sun Life Financial, and a User Experience Researcher at Dana Porter Library and Veriday, all in 2016.
Marketing and Social Media Strategy
Athi's career also includes roles focused on marketing and social media strategy. Notably, Athi worked as a Social Media Marketing Strategist at Gallery Stratford in 2015 and held various marketing positions at the University of Waterloo, including Marketing Specialist/Event Coordinator, Residence Life Assistant, and Administrative Assistant. These roles involved creating and executing marketing strategies, managing events, and supporting branding initiatives.
Educational Background
Athi Rajah holds multiple academic qualifications. Athi earned a Bachelor’s Degree from the University of Waterloo, completed in 2015, and a Master’s Degree from the same university, completed in 2016. Additionally, Athi achieved a Graduate Certificate in Digital Innovation Skills from Wilfrid Laurier University in 2017. This educational background provided a solid foundation in digital innovation and user experience principles.