Ava Irani
About Ava Irani
Ava Irani is the Senior Manager of Credit Card Benefits and Prepaid Cards at CIBC, with extensive experience in marketing and strategic initiatives across various financial institutions.
Current Role at CIBC
Ava Irani currently holds the position of Senior Manager, Credit Card Benefits and Prepaid Cards at CIBC, a role she has been in since 2019. Based in the Greater Toronto Area, Canada, she has been responsible for developing and executing digital marketing campaigns which achieved an average open rate of 28% and a click-thru rate of 18%. In addition to digital marketing, she manages marketing budgets exceeding $6 million, ensuring programs are delivered on-time and within budget.
Work Experience at Scotiabank
Prior to joining CIBC, Ava Irani spent several years at Scotiabank in various senior management roles. From 2016 to 2018, she served as Senior Manager, Credit Card Digital Acquisitions. Before that, she was the Senior Manager, Retail Banking- Loyalty Programs from 2014 to 2016, Senior Manager, Strategic Initiatives and Partnerships (SCENE) from 2011 to 2014, and Senior Manager, Marketing Planning from 2010 to 2011.
LoyaltyOne Experience
Ava Irani worked at LoyaltyOne (AIR MILES) from 2003 to 2008, holding several managerial positions. These roles included Manager Direct Marketing from 2003 to 2007, Manager New Business Development from 2005 to 2007, and Manager Promotions & Strategic Partnerships from 2007 to 2008. During her time at LoyaltyOne, she was focused on building and maintaining strategic partnerships, as well as managing marketing and promotional activities.
Educational Background
Ava Irani has a strong academic background. She studied at York University, where she earned a Bachelor of Arts in Psychology from 1993 to 1996. Additionally, she attended Sheridan College from 1997 to 1999, achieving a Diploma in Advertising. Her education has provided a solid foundation for her extensive career in marketing and management.
Additional Work Experience
Ava Irani has held several other notable positions throughout her career. She worked at Transcontinental as Senior Manager Custom Communications for six months from 2008 to 2009. Prior to that, she was an Account Supervisor at MC Direct from 2002 to 2003. Her diverse experience spans various industries and roles, contributing to her extensive expertise in marketing and strategic initiatives.