Azfar F. Malik
About Azfar F. Malik
Azfar F. Malik is a Group Product Manager at CIBC with extensive experience in client engagement, marketing, and business development.
Current Title and Role at CIBC
Azfar F. Malik is currently serving as the Group Product Manager - Engagement and Retention - Unsecured Lending at CIBC. He has held this position since 2018. His responsibilities likely include overseeing product strategies aimed at engaging and retaining clients, specifically within the unsecured lending sector. Malik's role involves leveraging marketing automation, CRM, and social media monitoring tools to improve client engagement.
Previous Experience at CIBC
Prior to his current role, Azfar F. Malik served as the Manager - Client Engagement & Retention Credit Cards at CIBC from 2015 to 2018. In this role, he was responsible for developing strategies aimed at enhancing client engagement and retention for the bank's credit card products. His work included strategic analysis, campaign execution, and data storytelling to analyze the effectiveness of various initiatives.
Director/Co-owner Role at Smart Select Autos Inc.
Since 2014, Azfar F. Malik has also been working as the Director/Co-owner – Business Development & Marketing at Smart Select Autos Inc. in Mississauga, ON. In this capacity, he is involved in overseeing business operations, developing marketing strategies, and driving business growth. His responsibilities include vendor management, strategic marketing plan development, and customer engagement.
Educational Background
Azfar F. Malik holds a BA in Economics (Major) and Business (Minor) - Co-op Program from the University of Victoria, which he completed in 2010. He also possesses a BBA in Business Administration from the National University of Sciences and Technology (NUST), completed in 2007. His educational background is complemented by a strong foundation in strategic analysis, market research, and digital marketing.
Skills and Expertise
Azfar F. Malik has over a decade of experience in client engagement strategies and campaign execution. He is adept in data storytelling, vendor management, and marketing automation. Malik specializes in strategic analysis, analytical framework development, and is experienced in agile and scrum methodologies. His skills also include industry, market, and competitor assessment, strategic marketing plan development, pre and post-campaign analytics, project management, and process redesign. Additionally, he has a background in digital marketing and innovative thinking, making him a well-rounded professional in his field.