Bertha Acevedo
About Bertha Acevedo
Bertha Acevedo is the Sr Director of Enterprise Digital Delivery at CIBC, with over 15 years of experience in digital marketing and project implementation.
Sr Director, Enterprise Digital Delivery at CIBC
Bertha Acevedo holds the position of Sr Director, Enterprise Digital Delivery at CIBC. Beginning her tenure in 2022, she oversees all aspects of digital operations, including targeted marketing, content marketing, and the development of websites and mobile apps. Her role also involves managing analytics, interface design, and both online and mobile usability. Located in Toronto, she brings her extensive expertise to drive innovation and enhance digital user experiences at CIBC.
Previous Roles at Deloitte
Before joining CIBC, Bertha served as the MarTech Leader at Deloitte from 2018 to 2022. In this role, she was instrumental in leading marketing technology initiatives and integrating various digital marketing solutions to improve client outcomes. She leveraged her deep understanding of enterprise-level digital projects, contributing significantly to Deloitte's success in the digital realm.
Leadership at RSA
From 2017 to 2018, Bertha Acevedo worked as the Head of Customer Experience and Insight at RSA. In this capacity, she managed customer insights and strategized to enhance the customer experience. Her role was pivotal in aligning RSA’s digital efforts with customer expectations, fostering a customer-centric approach within the organization.
Education and Expertise in Digital Marketing
Bertha Acevedo holds a Bachelor of Science in Computer Science, a Master of Electrical and Computer Engineering with a focus on Human Computer Interaction, and a Certificate in Project Management, all from Ryerson University. She has accrued over 15 years of experience in digital marketing and implementing complex, enterprise-level digital projects in both the public and private sectors. Her expertise includes building high-performance digital sales teams that align with the corporate vision.
Career at CIBC and Other Roles
Earlier in her career, Bertha held several significant positions at CIBC, including Director, Intake, Development and QA & Publishing, and Sales & Strategy Director for Digital Channels. She was also Senior Manager of Targeted Offers and User Experience Designer. Besides, she worked at Ryerson University as a Researcher from 2000 to 2007. These roles have equipped her with a comprehensive understanding of digital operations and strategic implementation in various organizational contexts.