Caleigh Mac Donald
About Caleigh Mac Donald
Caleigh Mac Donald is the Director of Brand Marketing at CIBC, with extensive experience in brand strategy and marketing across various organizations including Sinai Health Foundation, TELUS, and Rogers Communications.
Professional Title
Caleigh Mac Donald holds the position of Director, Brand Marketing at CIBC. Her extensive experience in brand strategy and marketing has cemented her role in the company, where she began working in 2023.
Career at CIBC
Caleigh Mac Donald rejoined CIBC in 2023 as the Director of Brand Marketing. Prior to this, she served as the Senior Manager of Brand Marketing from 2018 to 2022, a role in which she contributed to the company's marketing strategies over four years. Her tenure at CIBC underscores her significant impact on the company's brand management efforts.
Previous Roles at TELUS
Before her current role at CIBC, Caleigh Mac Donald was with TELUS in various senior positions from 2012 to 2018. She initially started as a Senior Manager in Customer Loyalty & Relationship Management and progressively took on more responsibilities, including Senior Manager of New Device Go-To-Market, Senior Manager of Campaign Go-To-Market & Quarterly Planning, and finally, Senior Manager of Community Investment Marketing.
Experience at Rogers Communications
Caleigh Mac Donald's career includes significant roles at Rogers Communications from 2007 to 2012. She first served as the Marketing Manager for Customer Lifecycle and later became the Manager (Team Lead) for Customer Education & Engagement. Her work at Rogers contributed to enhancing customer engagement strategies and lifecycle management.
Educational Background
Caleigh Mac Donald studied at Queen's University, where she earned an Honours Bachelor of Arts in Gender Studies. She also holds a Graduate Certificate in Marketing Management from Humber College and studied Magazine & Website Publishing at Ryerson University.