Cameron Jenkins
About Cameron Jenkins
Cameron Jenkins is the Sr. Director, Executive Producer, Events at CIBC, with a diverse background in creative services and production roles at Canadian Tire Corporation and Izumi Outdoors Inc.
Current Role at CIBC
Cameron Jenkins holds the position of Sr. Director, Executive Producer, Events at CIBC. Since 2018, Cameron has been significantly contributing to the events sector within the organization, operating in the Toronto, Canada area. In this role, Cameron focuses on delivering well-crafted and engaging event experiences, utilizing a deep understanding of audience engagement.
Previous Roles at Canadian Tire Corporation
Before joining CIBC, Cameron Jenkins had an extensive tenure at Canadian Tire Corporation. Notable roles include MANAGER, CTFILMS | DESIGN (2017-2018), MANAGER, CREATIVE SERVICES (2012-2017), MANAGER, IN-STORE CUSTOMER EXPERIENCE (2009-2012), and MANAGER, VIDEO PRODUCTION, STAGING AND CORPORATE WEBSITE (2000-2009). During these years, Cameron developed a comprehensive skill set in creative services, customer experience, and video production, significantly impacting Canadian Tire's content strategy and customer engagement initiatives.
Experience at Izumi Outdoors Inc.
Cameron Jenkins also spent several years at Izumi Outdoors Inc., where the initial role was as a Video Editor from 1991 to 1994, followed by a promotion to Director, Production, a role held from 1994 to 2000. These positions allowed Cameron to hone skills in video editing and production management, playing a crucial role in the company's content creation efforts.
Education and Certifications
Cameron Jenkins has a rich educational background, having attended several prestigious institutions. Cameron earned a BFA in Film Production / Screen Writing from York University, a Certificate and Degree Credit Communication & Design Program Area in Fiction Screenwriting from Ryerson University - G. Raymond Chang School of Continuing Education, and a Diploma in Media Arts from Sheridan College. These qualifications underline a robust foundation in media, screenwriting, and film production, which has been integral to Cameron's career.
Approach to Content Creation
Cameron Jenkins has a proven track record of producing original, highly viewed, and on-brand content across various platforms. Cameron believes that continuous learning, experimentation, and bold thinking are essential to success. This philosophy has guided Cameron's work ethic and creative processes, leading to the creation of fresh and unique audience experiences.