Carlos Weigle
About Carlos Weigle
Carlos Weigle is the Sr. UX/Digital Content Manager for Digital Banking Technology at CIBC, with extensive experience in content strategy and digital marketing.
Company
Carlos Weigle is currently working at CIBC as the Senior UX/Digital Content Manager for Digital Banking Technology. He has held this position since 2019 and is based in Toronto, Ontario, Canada. In this role, Carlos has played a pivotal part in changing CIBC's tone of voice, thereby enhancing the brand's communication style. He has also implemented processes that have significantly reduced project timelines and increased efficiency. Additionally, Carlos built a highly praised UX Content team and supported various initiatives that contributed to the implementation of new processes.
Title
Carlos holds the title of Sr. UX/Digital Content Manager, Digital Banking Technology at CIBC. He has been in this role since 2019, focusing on enhancing the user experience and digital content strategy for the bank's technology sector.
Previous Positions
Before his current role at CIBC, Carlos Weigle held several positions across different organizations. He worked at CIBC as a Digital Content Creator/Strategist from 2017 to 2019. Prior to that, he had a short stint at Canadian Tire Corporation in 2017. He also worked at Rogers Media as Content Marketing Manager/Strategist (Editor-in-Chief) from 2012 to 2016, Rive Gauche Media in a similar role from 2011 to 2012, Totem Content from 2002 to 2009, and Pink Triangle Press from 2000 to 2002.
Education and Expertise
Carlos Weigle has an extensive educational background in Journalism and Communications. He studied at Universidad Kennedy, the Universidad Católica del Uruguay 'Dámaso Antonio Larranaga,' and Faculdade de Comunicação Casper Libero, obtaining a B.A. from each institution. Additionally, he completed a Condensed Executive MBA Certificate Program at The Personal Performance Centre in 1970.
Achievements at CIBC
During his tenure at CIBC, Carlos Weigle has made significant contributions, including changing the bank's tone of voice and enhancing its communication style. He also implemented processes that greatly reduced project timelines and increased efficiency. Carlos built a highly praised UX Content team, recognized for its strong performance, and advocated for his team members, increasing the visibility of their work within the organization. He supported the Sr. Director's initiatives, contributing to the successful implementation of new processes.