Catherine Liu
About Catherine Liu
Catherine Liu is the Sr. Manager of Marketing Analytics at CIBC, holding a Bachelor of Commerce with Honours in Accounting from York University.
Title
Catherine Liu currently holds the position of Senior Manager, Marketing Analytics. She works at CIBC in this role, where she has been employed since 2022.
Company
CIBC, or the Canadian Imperial Bank of Commerce, employs Catherine Liu as a Sr. Manager in the Marketing Analytics department. This role encompasses data-driven decision-making to optimize marketing strategies and performance metrics.
Education and Expertise
Catherine Liu completed her Bachelor of Commerce with Honours in Accounting from York University. Her educational background in accounting provides a strong foundation for her analytical role in marketing.
Professional Background
Catherine Liu's professional journey includes her current role at CIBC as Sr. Manager, Marketing Analytics. Her expertise lies in using data analytics to drive marketing decisions, leveraging her background in accounting from York University.