Cory Sylvester
About Cory Sylvester
Cory Sylvester is the Director of Engagement and Retention at CIBC, with extensive experience in customer management and product strategy roles within the financial sector in Toronto.
Title
Cory Sylvester currently serves as the Director, Engagement and Retention at CIBC in the Greater Toronto Area.
Work Experience at CIBC
Cory Sylvester has held various roles at CIBC, starting as an Assistant Manager, Bank Channels in 2007. Over the years, they advanced to Manager, Bank Channels, and Manager, Pricing and Portfolio Optimization. From 2015 to 2018, they served as Senior Manager, Customer Management Cards Product. In 2018, they took on the role of Director, Engagement and Retention, leading strategic initiatives and team development.
Previous Roles at President's Choice Financial
Before rejoining CIBC, Cory Sylvester worked at President's Choice Financial as a Product Manager, Pricing in 2011, and later as Senior Manager, Product from 2012 to 2015. These roles included responsibility for product management and strategic pricing initiatives.
Education and Expertise
Cory Sylvester holds a Bachelor of Business Commerce with a focus on Marketing from the University of Windsor. Additionally, they earned a Certificate in Strategic Negotiations from the Schulich School of Business at York University. This educational background has equipped them with the skills to manage strategic business negotiations and marketing strategies.
Professional Achievements
In their role at CIBC, Cory Sylvester engineered the F21 strategic plan for always-on communication triggers, managing a budget of $1.3MM to launch or enhance 42 triggers. They also led an external consulting firm in creating a $250K, 3-year strategic growth roadmap for Cards Engagement & Retention. Additionally, they developed a behavioural-driven communication plan to transform the onboarding customer journey and fostered continuous learning by developing training sessions to enhance team analytical skills.