Di Zhang
About Di Zhang
Di Zhang is a Senior Marketing Analyst at CIBC with over 20 years of experience in marketing campaign design, data analysis, and database marketing.
Current Title and Position
Di Zhang currently holds the position of Senior Marketing Analyst at CIBC. Since joining the company in 2021, Di Zhang has been contributing his extensive knowledge and skills in marketing analysis and campaign execution. Based in Toronto, Ontario, Canada, he has become an integral part of the marketing team at CIBC, focusing on data-driven decision-making and comprehensive campaign strategies.
Previous Experience at World Vision Canada
Before his current role at CIBC, Di Zhang served as the Campaign Marketing and Automation Analyst at World Vision Canada from 2014 to 2020. In this role, he was based in Mississauga, Ontario, and was responsible for overseeing marketing campaigns and automation processes. Prior to that, from 2008 to 2014, Di Zhang worked at World Vision as a Marketing Information Analyst, where he focused on marketing data management and analysis.
Consultancy and Early Career Roles
Earlier in his career, Di Zhang worked as a Business Consultant at York Consulting Group (YCG) in 2007 for 7 months. His responsibilities included providing strategic business recommendations and solutions for clients. Additionally, he has experience as a Salesperson at Lightning Industries from 2003 to 2004 and as a PPA (Post Package Audit) Operator at Celestica from 2000 to 2002 in the Toronto, Canada Area.
Education and Academic Background
Di Zhang holds an MBA with a focus on e-Business and Marketing from Schulich School of Business - York University, completed between 2006 and 2007. Additionally, he earned a Pre-Business Program with a Minor in Economics, Politics, and Sociology from the University of Toronto at Scarborough in 2005. This solid educational foundation has provided Di Zhang with a comprehensive understanding of business administration, economics, and marketing.
Expertise and Professional Skills
Di Zhang brings over 20 years of experience in marketing campaign design and execution, data analysis, and database marketing. He is highly proficient in information system design and maintenance, campaign data management, and marketing analysis. Known for his ability to understand clients' perspectives and goals, Di Zhang is a creative, pragmatic, and proactive problem-solver. He demonstrates strong self-confidence, integrity, and a commitment to customer service, along with proficiency in multitasking and various software programs.