Diane Ferri
About Diane Ferri
Diane Ferri is the Senior Vice President, Cards at CIBC, with extensive experience in the financial services industry.
Company
Diane Ferri is currently working at CIBC as the Senior Vice President, Cards. CIBC (Canadian Imperial Bank of Commerce) is located in Toronto, Ontario, Canada. Diane has held this position since 2020. CIBC is one of Canada's prominent financial institutions, and Diane plays a key role in overseeing the bank's card services.
Title
Diane Ferri holds the title of Senior Vice President, Cards. In this role, she is responsible for managing and strategizing the bank's card products and services. Her expertise in this area contributes significantly to the company’s financial products and market positioning.
Previous Roles at Visa Canada
Before joining CIBC, Diane Ferri served as the Head of Sales at Visa Canada from 2010 to 2020. During her 10-year tenure at Visa Canada, she led the sales efforts, developing strategies to grow Visa's market share and enhancing client relationships within the Canadian market.
Background in Retail Banking
Diane Ferri has an extensive background in retail banking. She previously worked at CIBC as Vice President, Retail Banking from 2003 to 2005. In this role, she oversaw multiple aspects of the bank's retail operations, contributing to the growth and development of CIBC's retail banking services.
Education and Expertise
Diane Ferri studied at the Schulich School of Business, where she earned an MBA with a focus on Strategy, Corporate Finance, and Marketing. Additionally, she achieved a Bachelor of Commerce degree from the University of Toronto. Her extensive education has provided her with a strong foundation in business management and strategic planning.