Edward Li
About Edward Li
Edward Li is the Director of Business Banking Segment Offer & Pricing at CIBC and an appointed member of the Insights Council at the Canadian Marketing Association.
Current Position at CIBC
Edward Li holds the position of Director Business Banking Segment Offer & Pricing at CIBC since 2019 in Toronto, Ontario, Canada. In this role, he specializes in overseeing the development and optimization of product pricing to ensure market competitiveness and profitability of the bank's business banking offerings.
Previous Roles at CIBC
Edward Li has an extensive history with CIBC, having held various roles over the years. From 2017 to 2019, he served as Director Client Strategy. Before this, he was Director Marketing Strategy from 2014 to 2017. He also managed Marketing Solutions & Client Offers as Senior Manager from 2011 to 2014, and Strategic Segments Marketing from 2008 to 2011. Li started at CIBC as an Associate in the Leadership Development Program from 2007 to 2008.
Strategic Roles in Other Companies
Before joining CIBC, Edward Li worked at Coca Cola in 2006, focused on strategic planning for three months. Earlier, he was a Product Manager in Sales & Marketing at Huawei from 2002 to 2004. Additionally, he worked as an Engineer & Planner at Lucent Technologies from 1998 to 2001.
Educational Background
Edward Li completed his MBA at The University of Western Ontario - Richard Ivey School of Business from 2005 to 2007. He also holds a Bachelor's degree in Electronics from Wuhan University, where he studied from 1994 to 1998.
Role at Canadian Marketing Association
Since 2020, Edward Li has been serving as an Appointed Member on the Insights Council at the Canadian Marketing Association. In this role, he contributes to the development of industry-wide marketing insights and strategies.