Fariba Hadavand
About Fariba Hadavand
Fariba Hadavand is the Senior Director of Product Management, Client Loyalty Solutions and Partnerships at CIBC, with extensive experience in managing client loyalty and engagement strategies.
Current Role at CIBC
Fariba Hadavand currently holds the position of Senior Director of Product Management for Client Loyalty Solutions and Partnerships at CIBC. She began her role in 2022, focusing on developing strategies that enhance customer retention and engagement. Her responsibilities include overseeing cross-functional teams and driving both product innovation and operational efficiency. Fariba leverages her extensive experience in financial services to develop value-driven solutions for CIBC’s clients.
Previous Experience at Capital One
From 2015 to 2021, Fariba Hadavand worked at Capital One as the Director of Partnerships Operations, Marketing, and Engagement in the Toronto, Canada Area. During her tenure, she led strategic initiatives that aligned with Capital One’s business goals, significantly enhancing customer satisfaction and loyalty. Her expertise in business strategy and partner management was instrumental in driving the company's operations and marketing efforts.
Career at Rogers Communications
Fariba Hadavand has held numerous roles at Rogers Communications, spanning various responsibilities and departments. Starting from 1999 to 2002, she worked in National Customer Care, then moved to Business Care from 2004 to 2006. Her role as an Analyst in Branded Customer Experience from 2008 to 2009 marked her focus on customer experience optimization. Between 2009 and 2010, she was the Manager of Customer Base Calling and Adjustments. She then took on the role of Sr Manager, Self Serve - Strategy and Innovation from 2010 to 2014, followed by Director, Design & Contact Optimization from 2014 to 2015. Throughout her career at Rogers, she leveraged her expertise in business strategy and customer satisfaction to enhance operational processes and strategic initiatives.
Educational Background
Fariba Hadavand holds an Honors Bachelor of Science in Biological Science from the University of Toronto, where she studied from 1995 to 1999. She also completed a Strategic Negotiation Program at the Rotman School of Management during the same period. Additionally, she achieved a Lean Operational Excellence Certificate and a Six Sigma Green Belt from the Schulich School of Business at York University. These educational qualifications have equipped her with comprehensive knowledge and skills in business strategy and operational excellence.
Expertise in Client Loyalty and Partnerships
Fariba Hadavand has extensive experience in managing client loyalty solutions and partnerships. Her role involves developing strategies to enhance customer retention and engagement. She has a proven track record in leading cross-functional teams and driving product innovation, which contributes to operational efficiency. Her deep understanding of financial services allows her to create value-driven solutions for clients. Fariba's strategic initiatives are aligned with business goals and enhance customer satisfaction, making her a key player in optimizing partner management and operational processes.