Heather Anderson
About Heather Anderson
Heather Anderson is the Director of Purpose & Storytelling, People, Culture & Brand at CIBC, with extensive experience in brand strategy and marketing communications.
Current Role at CIBC
Heather Anderson serves as the Director, Purpose & Storytelling, People, Culture & Brand at CIBC. Since 2020, she has been based in Toronto, Ontario, Canada, where she leads storytelling engagement and skills build programs internally. Her role focuses on developing a strong storytelling culture within the organization. Heather also acts as a strategic consultant, providing insights on integrating purpose into client and team member experiences.
Previous Roles at CIBC
Before assuming her current position, Heather Anderson held several roles at CIBC. From 2018 to 2020, she was the Director, Brand Integration, Purpose, Culture & Brand. Prior to this, she worked as the Director, CIBC Brand Strategy & Advertising, Marketing Communications from 2015 to 2018. Each role was based in Toronto, Ontario, Canada, where she contributed significantly to CIBC's brand strategy and integration efforts.
Career at Rogers Communications
Heather Anderson spent a substantial part of her career at Rogers Communications. Between 2014 and 2015, she served as the Senior Brand Manager, Wireless. From 2010 to 2014, she was the Senior Marketing Communications Manager, Wireless. Prior to that, she was the Senior Marketing Communication Manager, Residential from 2007 to 2010. All roles were based in Toronto, Canada Area.
Early Career at Harlequin and Brunico Communications
Heather Anderson began her career at Harlequin, where she held several positions including Senior Product Manager (2004-2007), Manager Customer Insights & Segmentation (2002-2003), and Direct Marketing Manager (1998-2002). She also worked as a Direct Marketing Assistant at Brunico Communications from 1997 to 1998. All these roles were based in the Toronto, Canada Area.
Educational Background
Heather Anderson completed her Bachelor of Commerce (B.Com.) Honours degree from Queen's University. She studied at the university from 1993 to 1997. This solid educational foundation has contributed to her successful career in marketing and brand management.