Iain Giles
About Iain Giles
Iain Giles is the Senior Director of Client Loyalty Solutions at CIBC and Principal Director of Emerging Payments and Loyalty Strategy at National Bank of Canada, with extensive experience in financial services and loyalty programs.
Title
Iain Giles currently holds the title of Senior Director, Client Loyalty Solutions. His career path includes significant roles in various prominent financial institutions, focusing primarily on client loyalty and payment strategies.
Career at CIBC
Iain Giles has been serving as Senior Director, Client Loyalty Solutions at CIBC since 2019. Located in Toronto, Ontario, Canada, his role involves developing and managing client loyalty programs. His extensive experience in the loyalty marketplace and deep knowledge of emerging payments enhance his effectiveness in this position.
Previous Role at National Bank of Canada
Since 2017, Iain Giles has also been Principal Director, Emerging Payments and Loyalty Strategy at the National Bank of Canada. Based in Montréal, Quebec, Canada, he focuses on driving innovation in payment solutions and loyalty strategies. His expertise in structuring deals and integration capabilities in ecommerce supports this role.
Experience at RBC
Iain Giles amassed significant experience during his tenure at RBC, from 2003 to 2017. His roles included Director, Loyalty Partnerships; Senior Manager, Ecommerce and Value-added Services; Senior Manager, Distribution Optimization; and Corporate Development Advisor. He was instrumental in managing and developing loyalty partnerships and optimizing distribution strategies.
Educational Background
Iain Giles has a strong academic background. He achieved a Master of Business Administration from Wilfrid Laurier University, studying from 2000 to 2002. He also attained a Bachelor's degree from Western University, studying from 1992 to 1996. These educational qualifications have provided him with a solid foundation in business and financial services.
Expertise in Deal Structuring and Innovation
Iain Giles has extensive experience in structuring deals across various financial services sectors. His expertise in mergers and acquisitions is particularly noteworthy. Additionally, his deep knowledge of the innovation and loyalty marketplace has been crucial in introducing new business models and forging strategic partnerships.