Jake Jardine
About Jake Jardine
Jake Jardine is a Sr. Marketing Manager at CIBC and a Consultant at Bond Brand Loyalty, with extensive experience in marketing, data analysis, and leadership roles across various organizations.
Sr. Marketing Manager at CIBC
Jake Jardine currently holds the position of Sr. Marketing Manager at CIBC in Toronto, Ontario, Canada. In this role, he leads strategy and project management for credit card lifecycle engagement. He also works closely with analytics partners to understand the return on investment (ROI) on various marketing initiatives. His position involves hybrid work, providing a mix of in-office and remote responsibilities.
Consultant at Bond Brand Loyalty
Jake Jardine works as a Consultant at Bond Brand Loyalty, also located in Toronto, Ontario, Canada. He began this role in 2024. His expertise brings valuable insights to the company, focusing on marketing strategies and client engagement. The consultancy role allows him to leverage his extensive background in marketing, analytics, and digital transformation.
Previous Roles at Bond Brand Loyalty
Before his current consultancy role, Jake Jardine served as a Senior Data Analyst for Digital and AI at Bond Brand Loyalty from 2022 to 2024. During his tenure, he worked on projects involving data analytics, digital strategy, and artificial intelligence to optimize marketing efforts and enhance customer loyalty programs.
Career at Shoelace
Jake Jardine's career at Shoelace included several roles. He worked as a Senior Business Operations Analyst for three months in 2022 and also held the position of Business Operations Analyst from 2021 to 2022. Prior to that, he was involved in growth initiatives at Shoelace from 2019 to 2021. His work at Shoelace focused on operations and strategic growth within the Toronto, Canada region.
Leadership at DECA Inc.
Jake Jardine has significant leadership experience, having served as the Collegiate DECA International President from 2017 to 2018 in Reston, Virginia. Notably, he was the first Canadian to hold this prestigious position in an organization with over 15,000 members, which was established in 1961. His role involved overseeing various initiatives and leading the organization towards achieving its goals.
Educational Background at Western University
Jake Jardine graduated from Western University with a Bachelor of Management and Organizational Studies (BMOS), specializing in Consumer Behaviour and minoring in Philosophy. He completed his studies between 2014 and 2018. His academic background provided a solid foundation in management, consumer psychology, and critical thinking, all of which are essential for his roles in marketing and data analytics.