Jerome Skeene
About Jerome Skeene
Jerome Skeene is a Brand Marketing Manager at CIBC with extensive experience in integrated national brand marketing campaigns across various industries.
Current Role at CIBC
Jerome Skeene currently serves as the Brand Marketing Manager at CIBC since 2021. Based in Toronto, Ontario, Canada, Jerome plays a significant role in integrated national brand marketing campaigns. He has been instrumental in driving the first brand relaunch at CIBC in decades, demonstrating his expertise in mass integrated marketing across various media platforms including TV, OLV, OOH, Print, Digital, and Social.
Previous Experience at Scotiabank
Jerome Skeene worked at Scotiabank as the Marketing Manager, Mass Acquisition from 2018 to 2021. During his three years in the Toronto, Canada Area, Jerome contributed significantly to mass acquisition strategies and campaigns, leveraging his comprehensive knowledge of marketing principles and execution techniques.
Experience in Advertising Agencies
Jerome Skeene has amassed extensive experience in advertising agencies. He worked at Juniper Park \\ TBWA as Brand Account Supervisor - Nissan in 2018, INNOCEAN Worldwide Canada as Senior Brand Account Executive - Kia & Little Caesars from 2017 to 2018, DDB Canada (TrackDDB) as Senior Account Executive - McDonald's & Scotiabank from 2014 to 2017, FCB Canada (FCB/SIX) as Account Executive - Eaton (USA), Ontario Tourism & Purolator from 2013 to 2014, and Totem Brand Stories (formerly Redwood Custom Communications) as Account Coordinator - Home Depot (USA), Procter & Gamble, Canadian Tire, Sobeys, Corby, and Century 21 from 2010 to 2012. This diverse background spans various industries including automotive, financial services, retail, and tourism.
Educational Background
Jerome Skeene completed his education at the University of Toronto, earning a Bachelor of Business Administration (B.B.A.) in Management with a dual specialization in Marketing & Strategic Management. From 2005 to 2010, he honed his skills and knowledge, laying a strong foundation for his career in brand marketing and strategic management.
Notable Achievements
Throughout his career, Jerome Skeene has received notable recognition for his work. He achieved a Bronze award in the Media category at the 2015 National Advertising Challenge, showcasing his creative and strategic marketing skills. Additionally, he was a Top 5 short list finalist in the Media category at the 2014 Globe and Mail Cannes Young Lions Competition. These accolades highlight his innovative marketing strategies and his early career recognition.