Jim Itsou
About Jim Itsou
Jim Itsou is the Director of Marketing at CIBC in Toronto, Ontario, Canada, where he leads marketing strategy for investing products and oversees the Business Banking value proposition.
Title
Jim Itsou holds the position of Director of Marketing at CIBC. In this role, he supervises and directs marketing initiatives for the company.
Company
Jim Itsou is currently employed at CIBC, a major financial institution headquartered in Toronto, Ontario, Canada. As Director of Marketing, he contributes to CIBC's extensive range of services and solutions.
Education and Expertise
Jim Itsou studied at Ryerson University, where he earned a Bachelor of Commerce (B.Com.). His educational background has provided him with foundational knowledge and skills integral to his current role in marketing.
Marketing Strategy Leadership at CIBC
At CIBC, Jim Itsou leads the marketing strategy for self-directed and advice-based investing products. He is responsible for guiding comprehensive marketing plans designed to meet the needs of diverse client segments.
Collaborative Marketing Initiatives
Jim Itsou works closely with departments such as Digital, Sponsorship, and Corporate Communications to advance marketing initiatives. This collaboration ensures that CIBC's marketing strategies are well-integrated and effective.
Performance-Based Marketing Initiatives
A significant aspect of Jim Itsou's role involves delivering performance-based marketing initiatives. He leverages authoritative analysis and insights to ensure that marketing efforts at CIBC are efficient and impactful.
Business Banking Value Proposition
Jim Itsou is responsible for the Business Banking value proposition at CIBC. His efforts are aimed at optimizing the appeal and competitiveness of CIBC's business banking services.